2016 Local Food Hero: Southern Roots
OWNERS J.P. & Mariah Salvat
CATEGORY Fast Casual
STARTUP STORY Southern Roots began at the Beaches Green Market selling vegan & gluten-free dips, spreads, and baked goods.
WHY LOCAL? “It’s one thing to eat whole foods, it’s another to eat healthy whole foods, and it’s something profound to eat locally grown whole foods. The flavors of local food are incomparable and the dedication of our local farmers is incredible. I farmed after college and it is hard work with little pay. I learned to appreciate farmers and the cost of growing food; emotionally, physically, all of it. Towards the end of the summer, I always get a little depressed and uninspired by the lack of produce. When making our daily specials, I am endlessly inspired by what farms like Down to Earth, Berry Good Farms and Traders Hill bring me. It is really my muse.”
For more information about Southern Roots visit their website at www.southernrootsjax.com